PIZZA 30th Anniversary
DOUGHING IT TOGETHER SINCE 94!
PIZZA INN 30th ANNIVERSARY
DOUGHING IT TOGETHER SINCE 94!
Execution
Pizza has long been a beloved staple in our country. So, when the opportunity comes to celebrate three decades of sharing delicious pizza, you know it’s your turn to cook!
Intentionally avoiding the mundane ‘celebrating 30 of years of this’ and ‘3 decades of that’, the team stepped up to the table and cleverly crafted the theme, “Doughin’ It Together since ‘94”. This perfectly encapsulated Pizza Inn’s journey and the enduring connection they’ve forged with their customers. We wanted to create a campaign that not only celebrated their past but also looked forward to a future filled with even more dough-licious moments-get it?
To bring this to life, we developed a comprehensive campaign that included a nostalgic TV commercial, a catchy jingle that got everybody in the agency singing and dancing along, some mouth-watering creatives (Must be the pizza) and collaborated with popular lifestyle influencers to create authentic and relatable content for Pizza Inn’s loyal fanbase.
We also finessed the campaign by incorporating the personal testimonials of Pizza Inn’s longest-serving employees and heartfelt messages from their management team. The human touch that these elements brought in made the campaign even more meaningful – these were good!
But the prime topping or should we call it our pièce de résistance for this campaign was the upcoming grand birthday bash celebration. Pizza Inn will host a spectacular event featuring a biker procession across the CBD to Pizza Inn’s very first branch, where a celebratory party will be happening. The celebration will include an outside broadcast, influencer meet-and-greet, artist performances, a pizza and paint session, giveaways, and other exciting activities.
As the Dicomm McCann team worked tirelessly to bring this campaign to life, we couldn’t help but feel a sense of pride and accomplishment. It’s been an incredible journey “doing it together” with Pizza Inn, and we’re excited to see how this campaign is resonating with their customers.
Execution
Pizza has long been a beloved staple in our country. So, when the opportunity comes to celebrate three decades of sharing delicious pizza, you know it’s your turn to cook!
Intentionally avoiding the mundane ‘celebrating 30 of years of this’ and ‘3 decades of that’, the team stepped up to the table and cleverly crafted the theme, “Doughin’ It Together since ‘94”. This perfectly encapsulated Pizza Inn’s journey and the enduring connection they’ve forged with their customers. We wanted to create a campaign that not only celebrated their past but also looked forward to a future filled with even more dough-licious moments-get it?
To bring this to life, we developed a comprehensive campaign that included a nostalgic TV commercial, a catchy jingle that got everybody in the agency singing and dancing along, some mouth-watering creatives (Must be the pizza) and collaborated with popular lifestyle influencers to create authentic and relatable content for Pizza Inn’s loyal fanbase.
We also finessed the campaign by incorporating the personal testimonials of Pizza Inn’s longest-serving employees and heartfelt messages from their management team. The human touch that these elements brought in made the campaign even more meaningful – these were good!
But the prime topping or should we call it our pièce de résistance for this campaign was the upcoming grand birthday bash celebration. Pizza Inn will host a spectacular event featuring a biker procession across the CBD to Pizza Inn’s very first branch, where a celebratory party will be happening. The celebration will include an outside broadcast, influencer meet-and-greet, artist performances, a pizza and paint session, giveaways, and other exciting activities.
As the Dicomm McCann team worked tirelessly to bring this campaign to life, we couldn’t help but feel a sense of pride and accomplishment. It’s been an incredible journey “doing it together” with Pizza Inn, and we’re excited to see how this campaign is resonating with their customers.