April 3, 2020
The Next Big Thing In Motor Insurance…
A great scholar once wrote “A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is”- Scott Cook. It’s undeniable that Zimbabwe has more vehicles on the road that are not insured and that the...
April 3, 2020
The pandemic that has brought the globe to a halt:
A heavy thick cloud continues to hover over the globe. It moves swiftly, silently but has had a venomous impact. Death rates, infected numbers and fear continues to dominate news channels, media and digital platforms. No-one foresaw the impact of this virus or, the halt...
April 1, 2020
Orderish in a time of chaos
At the end of every day all I want to do is scream at the top of my lungs ‘I survived, I survived, I survived!’ That’s how Corona has me feeling y’all. During this national lockdown, I’ve developed a love/hate (largely leaning on the...
March 31, 2020
How to Survive COVID19 as a business.
The new coronavirus barged into our world, spreading pandemonium across the globe. Like a scene from your everyday Sci-Fi movie where the earth is under siege from foreign intruders and superheroes have to take to stage. COVID19 is a sad reality, indiscriminately taking and threatening...
August 21, 2019
Embracing the ZERO moment of Truth
Bill Gates famously said, “Content is King”, and in no situation is this more relevant than when it comes to SEO. Truth is, if you are working in any sort of online industry, whether it be content development or advertising you will most likely have...
August 7, 2019
The Dicomm McCann 3 step guide on how to nurture influencers for your brand
One of the secrets for advertising success is to make brands relevant to the target and connect with their audiences. Whilst the subject of advertising is broad and has evolved today, we will focus on nurturing influencers for your brands. Social media presents the opportunity...
August 4, 2019
Cassava Smartech Launches Pan African app “Sasai”
On the first of August 2019 the team launched yet again, another Pan-African project “Sasai”. The launch event was held at Ster Kinekor Sam Levy, being a first of its kind on the continent. The event was filled with loads of fun activities for guests...
August 1, 2019
MD’s Note
It’s 1 August – A note from the MD There is always a debate about the ideal period of time that one should be at the helm of the business before they are seen to cause damage. I joined the Dicomm Group on the 1st...
June 11, 2019
Does Zimbabwe need a brand manual?
With the 2019 Africa Cup Of Nations getting underway in June, the Zimbabwe Football Association and their kit partner Umbro finally put an end to the speculation that was rife among Zimbabweans. The kit however did not meet the expectations of the people. A number...
June 11, 2019
Dicomm Launches Generation Africa & GoGettaz in Sandton Johannesburg
A small boy runs towards an open field deep in the middle of Africa. Ba bump, ba bump! His heart pounding so fast he can almost feel the beat run down his entire body. As he approaches the field in his village, he slows down...