Chibuku – Garai makateya nzeve!!!
TAKING YOU DOWN MEMORY LANE
Chibuku – Garai makateya nzeve!!!
TAKING YOU DOWN MEMORY LANE
The Challenge
Remember the time when Chibuku launched the Garai makateya nzeve campaign that had the song “Ndonanga kumafarooo… ndakarova smart yangu…”?
This came at a time when beer sales were going down as people had started shying away from the brand, thinking it wasn’t cool enough to be seen taking a sip from the big brown Chibuku jar.
At this point, it just seemed like the brand’s effort to market their product was just going down the drain as the communication wasn’t really connecting with the market.
Something urgent had to be done and this is where we came in….
Execution
The task was to create a communication that would position the brand as a young cool brand and true to our promise of always managing to deliver, we got to work, went to research in the communities to find out exactly what the issues were and how we could address them. All the groundwork helped us to come up with a comedic commercial that was backed by a sing-along song.
Results
Brand sales shot up! People all over Zimbabwe kept calling ZBC asking for the Chibuku advert to be shown more and more times!
It’s always our mission to help brands increase visibility and play a meaningful role in people’s lives.
The Challenge
Remember the time when Chibuku launched the Garai makateya nzeve campaign that had the song “Ndonanga kumafarooo… ndakarova smart yangu…”?
This came at a time when beer sales were going down as people had started shying away from the brand, thinking it wasn’t cool enough to be seen taking a sip from the big brown Chibuku jar.
At this point, it just seemed like the brand’s effort to market their product was just going down the drain as the communication wasn’t really connecting with the market.
Something urgent had to be done and this is where we came in….
Execution
The task was to create a communication that would position the brand as a young cool brand and true to our promise of always managing to deliver, we got to work, went to research in the communities to find out exactly what the issues were and how we could address them. All the groundwork helped us to come up with a comedic commercial that was backed by a sing-along song.
Results
Brand sales shot up! People all over Zimbabwe kept calling ZBC asking for the Chibuku advert to be shown more and more times!
It’s always our mission to help brands increase visibility and play a meaningful role in people’s lives.
