The festive season is upon us, it’s in the air, you can feel it. Despite the challenges faced during the year, almost everyone wants to wind down and just enjoy life. This is good news to our client Delta because it means, the product uptake is at its peak, but sadly there has also been irresponsible behaviour resulting in loss of life- drinking and driving. At the same time, Delta values the importance of human life and certainly doesn’t want to be losing customers.
You may not believe this but yes, the “Designated Driver Campaign” was purely a proactive campaign from Agency to client and when we presented it to client, it was like magic, that’s exactly what client was looking for resulting in the campaign sign off after very few amendments. The campaign runs under the big idea “To get you home safely” and it’s so campaignable that going forward, you will see various facets of the campaign that we will be executing.
As an agency, we believe that success is not just waiting for opportunities to come, but actively seeking them out and seizing them with our creativity and dedication. We believe that the best way to predict a successful future is to create it. That is precisely why we took the opportunity to put our best foot forward and let the quality of our work do the rest.
By proactively taking the initiative to develop this campaign, we have shown our commitment to creating a positive and impactful future. We are proud to have worked with Delta Corporation on this campaign and we hope that it will make a significant difference in raising awareness and preventing the tragic consequences of drinking and driving.
Remember, don’t drink and drive, your life and the lives of others are too precious to put at risk. Together, let’s make this festive season a joyful and safe one for everyone.
