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ECONET @20

BRINGING AN UNEXPECTED SET OF TOOLS TO THE PARTY

ECONET @20

BRINGING AN UNEXPECTED SET OF TOOLS TO THE PARTY

The Challenge

When our client sought to celebrate their 20th anniversary, we were tasked to develop a campaign to celebrate this milestone, while telling Econet customers that the achievement would not have been possible without them.

 Our roles in the campaign included; creative concept, social media management, landing page design, and TVC production.

Execution

We’ve always been part of the Econet story, from inception to its 20th anniversary, and going into the future! With engaging content that included a wide range of activations like the traffic lights gumboot dance, team Dicomm McCann brought to life the Econet celebrations that intrigued all stakeholders.

Results

  • High brand visibility
  • Increase in Facebook likes
  • Higher traffic to website
  • Strong brand affinity

The Challenge

When our client sought to celebrate their 20th anniversary, we were tasked to develop a campaign to celebrate this milestone, while telling Econet customers that the achievement would not have been possible without them.

 Our roles in the campaign included; creative concept, social media management, landing page design, and TVC production.

Execution

We’ve always been part of the Econet story, from inception to its 20th anniversary, and going into the future! With engaging content that included a wide range of activations like the traffic lights gumboot dance, team Dicomm McCann brought to life the Econet celebrations that intrigued all stakeholders.

Results

High brand visibility

Increase in Facebook likes

Higher traffic to website

Strong brand affinity