It’s bhoo neChibuku!!!
THE CAMPAIGN ZIMBABWE WILL NEVER FORGET
It’s bhoo neChibuku!!!
THE CAMPAIGN ZIMBABWE WILL NEVER FORGET
The Challenge
Walking down memory lane, the traditional African beer was like a water jar found in many homesteads. Whether it was just a simple social occasion or a religious ritual, funeral or wedding, it was there to just complete the occasion and before the successful launch of the Garai makateya nzeve campaign, sales had been going down. After this, sales increased but as an agency that thinks on its feet, we realised we had to maintain the momentum, so we had to come up with something else…fast.
Execution
Good as we are, we went back into communities to get an even clearer understanding of how we would communicate the brand to them in an impactful manner.
We believe what makes an execution great are the little things, so it’s always essential to capture every detail. Hands up if you still remember these lyrics- “Kuno kumaraini rinofamba, kana kutown chaiko ririkowo, its bhoo ne Chibuku its bhoo!” It was such a catchy song, not only for the beer lovers but even young school kids could be seen doing a sing-along to this amazing song. We produced a TVC that is still regarded as one Zimbabwe’s best TVCs from the 90s. We also created billboards, posters and radio spots to promote the product.
Results
Brand sales shot up even more and like before, people all over Zimbabwe kept calling ZBC asking for the Chibuku advert to be shown more and more times!
The Challenge
Walking down memory lane, the traditional African beer was like a water jar found in many homesteads. Whether it was just a simple social occasion or a religious ritual, funeral or wedding, it was there to just complete the occasion and before the successful launch of the Garai makateya nzeve campaign, sales had been going down. After this, sales increased but as an agency that thinks on its feet, we realised we had to maintain the momentum, so we had to come up with something else…fast.
Execution
Good as we are, we went back into communities to get an even clearer understanding of how we would communicate the brand to them in an impactful manner.
We believe what makes an execution great are the little things, so it’s always essential to capture every detail. Hands up if you still remember these lyrics- “Kuno kumaraini rinofamba, kana kutown chaiko ririkowo, its bhoo ne Chibuku its bhoo!” It was such a catchy song, not only for the beer lovers but even young school kids could be seen doing a sing-along to this amazing song. We produced a TVC that is still regarded as one Zimbabwe’s best TVCs from the 90s. We also created billboards, posters and radio spots to promote the product.
Results
Brand sales shot up even more and like before, people all over Zimbabwe kept calling ZBC asking for the Chibuku advert to be shown more and more times!
