Lafarge Tector Campaign
ESTABLISHING AN OUTSTANDING
BRAND INTO THE MARKET
Lafarge Tector Campaign
ESTABLISHING AN OUTSTANDING
BRAND INTO THE MARKET
The Challenge
Our brief was to position Tector not only as a top-tier brand, but as a reliable one in the industry, such that it becomes top of mind to consumers who want to build. Our roles with this campaign included;
- Brand strategy & identity
- Creative concept
- Social media management
Execution
Dicomm McCann developed a very simple yet sophisticated digital strategy to build Tector into a visible brand and increase knowledge on the availability of its product range in the market. We crafted a strategy that allowed our campaign to encourage sales for the Tector products in an exciting, yet very impactful manner.
Results
- High brand visibility
- Increase in product uptake
- Higher traffic to website and online store
The Challenge
Our brief was to position Tector not only as a top-tier brand, but as a reliable one in the industry, such that it becomes top of mind to consumers who want to build. Our roles with this campaign included;
Brand strategy & identity
Creative concept
Social media management
Execution
Dicomm McCann developed a very simple yet sophisticated digital strategy to build Tector into a visible brand and increase knowledge on the availability of its product range in the market. We crafted a strategy that allowed our campaign to encourage sales for the Tector products in an exciting, yet very impactful manner.
Results
High brand visibility
Increase in product uptake
Higher traffic to website and online store