loading

Lafarge Tector Campaign

ESTABLISHING AN OUTSTANDING
BRAND INTO THE MARKET

Lafarge Tector Campaign

ESTABLISHING AN OUTSTANDING
BRAND INTO THE MARKET

The Challenge

Our brief was to position Tector not only as a top-tier brand, but as a reliable one in the industry, such that it becomes top of mind to consumers who want to build. Our roles with this campaign included;

  • Brand strategy & identity
  • Creative concept
  • Social media management

Execution

Dicomm McCann developed a very simple yet sophisticated digital strategy to build Tector into a visible brand and increase knowledge on the availability of its product range in the market. We crafted a strategy that allowed our campaign to encourage sales for the Tector products in an exciting, yet very impactful manner.

Results

  • High brand visibility
  • Increase in product uptake
  • Higher traffic to website and online store

The Challenge

Our brief was to position Tector not only as a top-tier brand, but as a reliable one in the industry, such that it becomes top of mind to consumers who want to build. Our roles with this campaign included;

Brand strategy & identity

Creative concept

Social media management

Execution

Dicomm McCann developed a very simple yet sophisticated digital strategy to build Tector into a visible brand and increase knowledge on the availability of its product range in the market. We crafted a strategy that allowed our campaign to encourage sales for the Tector products in an exciting, yet very impactful manner.

Results

High brand visibility

Increase in product uptake

Higher traffic to website and online store