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WHAT WE DO

WHAT WE DO

Strategy

SOLVING PROBLEMS THROUGH THE 5C’s

Our Truth to Meaning process enables us to come up with strategies that help brands play a meaningful role in people’s lives.

Your strategy should never leave anybody wondering ‘so what?’

Centered around the 5C’s (Customer, Company, Culture, Competitor & Connections) Truth Studies, we help you unpack the “so what” of your brand and business. To help brands play a meaningful role in people’s lives, we always seek to solve the puzzle by first stitching the 5Cs together and then craft central idea to address the problem that a brand is wanting to solve. There’s a lot of research involved and plenty of soul-searching too before we craft messaging that will help your brand and products connect with the hearts and minds of your target audience.

SOLVING PROBLEMS THROUGH THE 5C’s

Our Truth to Meaning process enables us to come up with strategies that help brands play a meaningful role in people’s lives.

Your strategy should never leave anybody wondering ‘so what?’

Centered around the 5C’s (Customer, Company, Culture, Competitor & Connections) Truth Studies, we help you unpack the “so what” of your brand and business. To help brands play a meaningful role in people’s lives, we always seek to solve the puzzle by first stitching the 5Cs together and then craft central idea to address the problem that a brand is wanting to solve. There’s a lot of research involved and plenty of soul-searching too before we craft messaging that will help your brand and products connect with the hearts and minds of your target audience.

We believe that a solid strategy is the bedrock for any successful communication efforts, without it, marketing efforts and investments will be wasted. It’s almost impossible to develop any meaningful creative work without a good strategy backing. It all starts with the strategy and once this is there, everything will fall into place effortlessly.

Applying this principle has helped us as we worked on top brands like EcoCash, Econet, Nestle Cerelac, Zimplats, Lafarge among many others.

Our brand strategists are raring to show you what we mean. So let’s get started with getting your brand strategy right, because for us Brand is thicker than water!

THE BEDROCK

FOR SUCCESS

THE BEDROCK FOR SUCCESS

We believe that a solid strategy is the bedrock for any successful communication efforts, without it, marketing efforts and investments will be wasted. It’s almost impossible to develop any meaningful creative work without a good strategy backing. It all starts with the strategy and once this is there, everything will fall into place effortlessly.

Applying this principle has helped us as we worked on top brands like EcoCash, Econet, Nestle Cerelac, Zimplats, Lafarge among many others.

Our brand strategists are raring to show you what we mean. So let’s get started with getting your brand strategy right, because for us Brand is thicker than water!