The New Econet Website Just Hits Different!
Ever walked into a space and thought, “This feels just right”? That’s the experience we set out to create with Econet Wireless’ new website—a digital home that doesn’t just function but flows, engages, and connects seamlessly.
At Dicomm McCann, we don’t just build websites. We craft experiences. We tell stories. So, when Econet challenged us to reimagine their online presence, we saw more than just a project—we saw an opportunity to bring their brand to life in a way that mirrors their innovation, energy, and impact.
The Challenges
Outdated Design – Their old website didn’t reflect the modern, high-quality service they offer.
Poor User Experience – Navigation was clunky, making it difficult for users to find important information.
Rigidity – The old website was difficult to update and was not optimized for search. This meant that they missed out on sharing their campaigns and activities as and when they happened. This also led to:
Low Conversion Rates – Visitors weren’t converting into leads or customers as effectively as they should. The exit intents and bounce rates were too high.
How We Solved These Problems
We crafted a fresh, visually compelling design that aligns with Econet Wireless’ brand identity and instills trust in visitors. The modern and user-centric design provides a seamless and intuitive user journey.
We also used a Conversion-Driven Strategy—clear calls to action, engaging content, and an optimized lead generation process that guides visitors to take action effortlessly. The website now features evergreen content, improving engagement and retention.
The Result
One of the best websites in Zimbabwe…(well according to us) with;
✅ High-performance website
✅ Increased engagement – Visitors now spend more time on the site, exploring key pages and engaging with content.
✅ Higher conversion rates – Optimized forms and calls to action have led to an increase in inquiries and customer sign-ups.
✅ Enhanced brand perception and authority – big drop-in bounce rate.
✅ Seamless web experience – Traffic engagement has improved, ensuring accessibility and ease of use.
This project was more than just code and creativity—it was a journey. Late-night brainstorming, relentless refinement, and a shared passion to push boundaries. Now, the final product stands as a testament to what happens when great minds collaborate. Go on, experience it for yourself on
