Sweetness reigns as Dicomm McCann wins again: Goldstar Sugar

November 12, 2015 / By

We all love to indulge in sweet things once in a while…breakfast, birthdays, Christmas or any occasion, sugar gives us that sweet high that makes everything simply awesome.

At Dicomm McCann we keep it simple and sweet in everything we do. Dicomm McCann was one of the 3 agencies that pitched for the Goldstar account and we won. Today sweetness reigns at Dicomm as we are excited to be the agency behind launching the new Goldstar creative into the market.

Goldstar Sugar is a strong, well-established brand that has grown substantially from humble beginnings in 1935 to become a leading brand in Zimbabwe. It is the biggest sugar processing company in Zimbabwe and Goldstar recently upgraded their production plant in order to enhance the sugar refining process and the quality of the sugar produced. Its reputation for quality has been endorsed by the Coca Cola Company as it is the official ingredient supplier for the Coke beverage.

A little bit of sweetness makes the world go around and rightly put by StarAfrica Corporation chief executive Dr Sam Mushiri “The Goldstar Sugar Brand will now be reintroduced on the market in new improved packaging that meets customers’ and consumers’ expectations.”

There’s just something special about sugar, it’s more than just the taste, it brings people and families together, fills every home, every office or café with sweet memories… so look out for our winning campaign soon.

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