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Activations that speak to the hearts and minds – EU Delegation in Epworth


Jack Dorsey, co-founder of Twitter and Square, once stated that “If you want to build a product, that is relevant to the folks, you need to put yourself in their shoes and you need to write a story from their side…”. When we were faced with the decision to say where and how should we celebrate the International Women’s day, we all agreed (with client- EU Delegation to the Republic of Zimbabwe) that we should go where the need is greatest. We settled for Epworth.

What followed was meticulous planning & execution leading to the day we would have the celebrations. As the official “Strategic communications and public diplomacy” agency for EU Delegation in Zimbabwe, we were responsible for the end-to end coordination under the EU guidance.

The actual day went as planned and the town of Epworth came to life. Overall, the event was attended by over 10 EU Member State Ambassadors in Zimbabwe, H.E Jobst von Kirchmann and the Women’s Affairs, Community, Small and Medium Enterprises Development Minister Monica Mutsvangwa and her Deputy-Minister Honourable Dr. J. N. Mhlanga.

For more information, see the video below