Just like any business, there is work that you do to be able to settle the bills at the end of the month and then there is work that one would do for free because of her/his convictions. Within Dicomm McCann, we strongly believe in the importance of the role that women play in our society, this is why we are featuring this piece of work here. Anything to do with women holds a special place in our hearts.
A simple online search about the role of women will give you the results that “Women are the backbone of families and communities. They provide, care, support and nurturing to their families and are essential for the development of children…” Without women, what would be the situation on this planet earth?
When the brief to develop International Women’s day came through, actually it was the other way round, we went after the brief 😊. We sought to give a perspective from women community leaders about their own experiences and what we experienced collecting the content gave us what we like to call the “butterfly feeling”. One of the people interviewed said
“I always say you miss a 100% of shots not fired”… Oh wow, that’s so profound.
Whilst another lady said “being a woman is to be powerful and you always have to tap into that strength”… very wise words.
As the spotlight shined brightly on their achievements, resilience, and progress, it became a collective celebration of their unwavering strength and indomitable spirit. We are happy to have been a part of this.
Herewith a summary clip of the videos that we collected.
