Shhhh, if you’re quiet enough, you might just hear hearts pounding, the sound of pitter pattering feet, feel the refreshing droplets and hear the sound of roaring thunder. It’s every racers and health fanatic’s dream, they have been training and building up for this particular day, the day they get to compete against 40 different countries in across the globe biggest marathon in the thundering town of Victoria Falls.
This is for professional runners & those who thrive on health and wellness, the adrenalin junkies, the touristic, fun lovers and those who come alive in scenic places. They have been waiting and preparing for this day, the day they get their power back through selfcare by participating in the marathon sponsored by Econet Wireless and marketed by Dicomm McCann, the agency that organised the event. From strategic planning, after-party planning, artist scouting, booking and coordinating, to multimedia campaigns and social media coverage.
At the end of it all, we were humbled to see it all come together like magic. Victoria Falls town burst with energy, spirits were high and the excitement in the air was contagious. The marathoners gave it their all and still managed to have fun whilst at it. And to celebrate, marathoners enjoyed performances by Enzo Ishall, DJ King Her, Reverb7, Judgment Yard, and none other than, South African DJ, Prince Kaybee.
The Dicomm team was hands-on from sunrise till after hours working to ensure that the event was memorable for everyone and their efforts did not go to waste. We were happy to be part of the health drive because after all is said and done, the greatest wealth is health.
It has been such a remarkable journey and we hope to do it even bigger and better next year!
