Since the days of our forefathers, we the people of Zimbabwe, have shared a special call, a sound that rises from high ground, echoing through the valleys, a signal, a call out, loud and clear: Huwiiiii! The ancient cry that united us, a sound that told the people, “Something is happening.”
Today, we climb once more to that high place, and with strength and purpose, we shout: Huwiiiii for all farmers to be part of the Seed Co National Crop Farming Competition. Seen as how the promotion was last held years back, we thought, what better way to launch this campaign other than a big bold call out- “Huwii! Hurudza hande”?
The team behind the 365 Seed Co National Crop Farming Competition Campaign dug deep into every corner of the market to ensure that our labor of love that spanned weeks of brainstorming, strategizing, and fine-tuning every element resonated with farmers across the country. Every channel was carefully tilled and cultivated to ensure that our call to farmers “Huwii! Hurudza hande” reaches them wherever they are.
And to top it off, we decided to rope in the Seed Co staff so they could be part of our brand ambassadors. Staff members gathered for what they thought was just another day at work, but we had planted something special beneath the surface. From the very start, there was a sense of growth in the air. The surprise guest, Suluman Chimbetu, took the stage, the place erupted in applause. His performance was a musical seed sown, and it blossomed into smiles and dancing that echoed the spirit of our campaign: “Huwii! Hurudza hande.”
Through the seamless execution of this campaign, our team sowed the seeds of success. Our rollout seeks to show that Seed Co is not just a brand; it’s a family of passionate growers, dreamers, and doers, and this campaign is just the beginning of another fruitful season.
As we embark on this exciting journey, we invite all of you to join us. Look out for the promotion everywhere, together, we’ll answer to the call “Huwii! Hurudza hande.”
Radios
Huwii! Hurudza Hande Radios
Frequently Asked Questions
The Seed Co Zimbabwe National Crop Farming Competition is a national farming contest organized by Seed Co to engage and reward farmers across Zimbabwe. It’s part of a broader effort to promote agriculture in the country.
Farmers can join the competition by following the guidelines announced during the campaign. They register on whatsapp or USSD.
“Huwii! Hurudza Hande” is a rallying cry that taps into Zimbabwean cultural heritage, symbolizing unity, action, and progress. It’s being used to inspire farmers to participate in the competition.
Dicomm McCann is the marketing agency behind the campaign, handling everything from strategy to execution to ensure the competition reaches as many farmers as possible.
Suluman Chimbetu is a popular Zimbabwean musician whose performance adds excitement to the campaign, helping to attract attention and create a celebratory atmosphere around farming.
Details of the prizes will be announced during the campaign, but participants can expect rewards related to agriculture, including a tractor, solar kits, farming tools, seeds, and more.
