When people unite, they spark the magic of possibilities. This is a story of hope, empowerment and sustainable development. When the European Union (EU)envisioned the ‘Silani. Tinemi. EUWithYou’ campaign, they were ready to roll out something extraordinary, an initiative that would weave itself into the very fabric of Zimbabwe’s future. As partners in progress, the EU aimed to shine a light on two key pillars: Green and Gender. They called on us, Dicomm McCann, to help them tell a story that would resonate deeply with every Zimbabwean.
From the onset, we knew this was more than just a campaign; it was a narrative that needed people impacted by it. And there they were: Alisha, a spirited girl from Mutare who is making strides in the Mutare film industry along with other women. Her journey reflects the strides made in Gender Equality and Women Empowerment (GEWE). Chipo, a determined woman from Binga is protecting her community and wildlife and two other heroes making a difference in their community. These aren’t just names; they’re living, breathing testaments to the transformative power of a strong partnership.
In bringing this campaign to life, we also roped in the EU Global Gateway ambassadors. They aren’t just supporting characters; their involvement adds depth, credibility, and authenticity to the campaign.
We didn’t just come up with ads and call it a day. As we journeyed through this campaign, we saw how the EU’s commitment to Zimbabwe’s growth is more than just words on paper. It’s action. It’s tangible. For months, we crafted a fully integrated 360 campaign. Each piece was meticulously designed to work in harmony with the others, creating a symphony of messages that would echo across platforms and resonate with a diverse audience.
Together, we are not just telling stories; we are building a narrative of hope, empowerment, and sustainable development. Explore the full spectrum of the ‘Silani. Tinemi. EUWithYou’ campaign content and check out the video stories that breathe life into this initiative. Let’s keep the conversation going. After all, this is just the beginning.
