How EcoSure Told a Story Every Zimbabwean Funeral Knows Too Well
At almost every Zimbabwean funeral, there’s an unspoken hierarchy. Some run around doing odd jobs. Some wait to be told what to do. And then there’s that one person; calm, respected, and somehow in charge of everything.
The EcoSure TVC tells that story through two Varoora. Same loss. Same gathering. Very different experiences.
One muroora is constantly on her feet, guessing what comes next, stressed by last-minute decisions. The other? Composed, trusted, and respected; because she prepared. She’s the one who put the deceased on EcoSure. And in that moment, preparation becomes power.
What makes the TVC resonate is its realism. Every glance, every reaction, every subtle shift in how the family treats the two Varoora reflects funeral dynamics Zimbabweans instantly recognise. Humour appears naturally, not at the expense of respect, showing contrast between panic and calm. EcoSure isn’t shown as just a product, but a support system, quietly handling transport, logistics, and expenses so families can focus on what matters.
At DiComm McCann, we understood the brief wasn’t just about producing an advert. It was about telling a story that speaks to lived experience. We crafted every scene to reflect truth, recognition, and humanity.
Audiences aren’t just watching the ad. They’re nodding. Smiling. Agreeing. Because they’ve been there. And now, thanks to a story told with insight and heart, they’re thinking ahead.
