The festive season came, and just when we thought the joy had peaked, Econet said, “Hold my drink!” and hit us with yet another wave of celebration. The Ikhisimusi Sifikile/Kisimusi Yatosvika promotion wasn’t just a campaign, it was a whole amapiano track. You know that moment in a song when you think it’s winding down, and then you hear “ndindindi”—the beat drops again? Yep, that was us.
Not too long ago, people in Zimbabwe were still riding high from the excitement of winning Smart Houses. But why stop the fun when we could keep the mafaro rolling? Before the dust could even settle on the first wave of celebrations, we were already setting the stage for the next. Joy doesn’t have an expiration date, and this promo was proof that we were keeping the groove going all the way into the new year.
The Magic Behind the Scenes
As Dicomm McCann, we knew we had to match the energy with something unforgettable- Our Joy after joy theme. Enter Master H on the jingle, because what’s a celebration without a killer soundtrack? But we didn’t stop there. We also cooked up a three-episode TVC that had Zimbabweans feeling all kinds of nostalgic.
A young man returning from Australia for the holidays, Tats was introduced into the mix, and through his journey, we brought to life the essence of a true Zimbabwean Christmas, family, laughter, and those feel-good vibes. And boy, did people love it!
The engagement was crazy. Comments flooded in:
· “Creatives on steroids!”
· “This is impressive. You took us back to the 90s when adverts were top-tier!”
· “Everybody understood the assignment!”
· “This advert is fire!”
· “You should see the smile on my face watching this. Brilliant!”
· “This is so good, I wish it was a movie. The acting is effortless!”
The Christmas Miracle: 6 Days, No Sleep, All Passion
If you ask us, this promo was the highlight of our festive season—not just because of the impact but because of the absolute madness it took to pull it off. Just after script approval we went into production, shooting, and editing, and wrapped this up in six days. Yes, you read that right—six days!
Three full days of back-to-back shooting, from early morning to sunset. We poured in everything we had—sweat, sleepless nights, and an unreasonable amount of coffee, but not a single hitch. And when we saw the final product and the overwhelming response, we knew it was all worth it.
Joy Doesn’t End, It Just Evolves
From Christmas cheer to New Year excitement, the Ijoy After Joy promo proved one thing, happiness is better when it keeps going. And just like that amapiano beat, as long as there’s a reason to celebrate, you can trust Econet to keep the vibes alive.
So here’s to moments that bring us together, memories that last forever, and adverts that make you wish they were full-length movies. Mafaro chete!
