Seed Co celebrates 85 years: Another campaign from us
For 85 years, Seed Co has cultivated success, standing tall like a well-rooted giant in the field of agriculture. And as the brand reached this incredible milestone, Dicomm McCann was honored to be the part of the team behind the 85th-anniversary campaign—one that would take root in over 20 countries where Seed Co operates.
From the moment this campaign was briefed by the Seed Co Group, we knew it had to be more than just another marketing push. We cracked the big idea Keep growing and to us, this wasn’t just a big idea; we strongly felt it should speak to everyone including farmers, community and future generations.
A campaign of this magnitude isn’t something you plant today and harvest tomorrow. It took months of meticulous planning, deep market insights, and a 360-degree approach to ensure that the message flourished across over 20 different African markets. Whether through radio at dawn before farmers head to their fields, digital engagement after a long day’s work, or towering billboards along highways stretching across farming regions, we ensured that Keep Growing wasn’t just heard but deeply felt.
To mark this momentous occasion, we didn’t just stop at the campaign. We went the extra mile, and helped organise a barnyard-themed launch event that was as grand as the milestone itself. It was a true harvest of success—graced by the The Permanent Secretary from the Ministry of Industry and Commerce, Dr Thomas Ushe Utete , key Seed Co stakeholders including the Chairman Seed Co – Mr. Pearson Gowero and CEO Seed Co – Mr. Morgan Nzwere, farmers, suppliers, and sellers. The atmosphere was electric, filled with camaraderie, celebration, and a shared vision of continued growth. What a wonderful night we had.
Our journey with Seed Co has been one of shared growth. Just as a farmer trusts his land, we’ve trusted this brand to continuously challenge us, pushing us to dig deeper and deliver campaigns that connect with the soil, the people, and the spirit of farming. We’ve been in the trenches—rain or shine—planting ideas, watering concepts, and harvesting results that not only celebrate Seed Co’s legacy but also inspire the future of agriculture.
This is more than a milestone. It’s a moment of reflection, a season of celebration, and most importantly, a reminder that growth never stops. Because at Seed Co, at Dicomm McCann, and in fields across the continent, we Keep Growing.
Here’s to 85 years of cultivating greatness—and to many more seasons of success. #KeepGrowing