Design is said to be the silent ambassador of a brand. The way a brand chooses to present itself speaks for the brand before its products and services can defend its honour. The colours used, fonts and the brand logo collectively work together to create a brand perception that strongly influences if, when, and how people choose to interact with the brand offerings. ZOL has revamped its designs and undergone a full rebrand. A new name, new brand colours, and the same world-class service. Introducing, Liquid Home.
Liquid Intelligent Technologies undertook a major project to rebrand all existing ZOL retail shops and they graced us, Dicomm McCann, with the honour to present them with the designs for the retail branding. This project is not one that can be assigned to just any agency. It requires special skillsets, a keen eye, in-depth technical skills, and detailed practical application and we at Dicomm McCann work tirelessly to refine and improve these skills. That is why when we were presented with the brief, our designs were quite outstanding, in a few days after submission we got approval of the designs at all levels in Zimbabwe right up to London, UK. It was quite humbling for us to hear they would work with Dicomm McCann for Liquid Home branding in the region. We are busy finalising designs for the Zambia market and we look forward to working on more markets.
So, what does it take to create something outstanding? It is often been agreed that creativity is very subjective but sometimes clients also agree that this is the way to go. In the weeks to come, we will share a few insights that we have followed as an agency on how one creates something outstanding.