Creativity is often defined as the ability to generate novelty ideas in usual situations. Being in the creative industry is an experience and assisting the Culture Fund funded by the European Union Delegation to the Republic of Zimbabwe has been fulfilling. Over the past couple of weeks, we have worked tirelessly preparing for the launch of Creative Actions 2 and today was the big day.
It was “the” event and the unexpected was the order of the day at the launch that took place this morning at the National Gallery of Zimbabwe. Imagine this: Ammara Brown MC’ing, Nutty O giving a mind-blowing performance, and Dicomm McCann helping to ensure that everything goes according to plan. It was definitely the perfect event and we had lots of fun!
You may be wondering, what is Creative Actions 2? The project is designed to provide financial and technical support to artists and creatives in all of Zimbabwe’s ten provinces. The EU Delegation of Zimbabwe has contributed over EUR 2 million. The Culture Fund of Zimbabwe contributed EUR 108 000 and will be managing the project. The Creative Actions 2 project’s focus is to empower the work of the creative sector ecosystem players to meaningfully contribute to development processes, to support talent development, and promote culture among others.
In his message at the launch, H.E Jobst von Kirchmann said “Sometimes people think that culture and art are just for entertainment. But culture is so much more”. This aptly describes the role of culture and thanks to this great initiative, culture is creating jobs, culture is making us aware, culture is making us understand each other and culture is bringing us together!
We are happy to be a part of this great initiative to fund dreams and make a difference in the arts industry!