When good strategy and creative come together…
As a creative agency that lives and breathes our clients vision, it was such a unique challenge to come up with a piece of work that would appeal all across Africa, from Cape to Cairo and at the same time sell diverse technologies. Oh yes! We took up the challenge and created the Econet Group “We speak African” campaign. Telling the story was an adventure of it’s own, speaking on behalf of Dicomm McCann, MD Mr. Charles Mutemera went on to say ‘The final product had to be pan African. Finding the right locations and typical African faces that were not only authentic but could portray various regions within the continent was not an easy task, but as a team I think we achieved it successfully.” Our job was not complete with just creation alone, once produced, we needed to share our story right across the continent whose story it told. We owned the internet like the boss and gained traction, till many started asking who had carefully crafted this #WeSpeakAfrican message.
As we all know, the social media landscape has changed drastically since the MySpace era. Growing with the trends, ours was to ensure that each and every African connected and owned the #WeSpeakAfrican message. So we let Africans, own and run with the message, and like veld fire it spread to any and everyone within their reach.
Not to be outdone, our media agency TotalMedia UM used specialist tools such as Cadreaon, Society and Reprise-media to run paid online advertising and achieved over one million views in less than 3 weeks!!! Visit https://www.totalmedia.co.zwmaking-brands-engage-online/ for more information.
Creative Director
Nancy Murashiranwa
I am a Creative Director with an innate passion for purpose-driven work and spaces that fuel my creative mojo. For me, marketing isn’t just a job, it’s a chance to build something that moves people. I bring full commitment to every campaign, from the first spark of an idea to the final execution. There’s nothing more fulfilling than watching a concept take shape and resonate in the real world.
With over a decade of hands-on experience in a leading advertising agency, I’ve led and developed end-to-end campaigns across multiple sectors, always with energy, strategic thinking, and heart. Backed by the right education and a strong professional grounding, I bring not only creativity but clarity, discipline, and a drive to deliver work that connects.
What sets me apart is my ability to turn insight into impact, to craft work that’s not only beautiful but purposeful. I’m here to create ideas that don’t just look good on paper, but actually make a difference.