November 18, 2018
Video content is no longer the next big thing!
No doubt you’ve already heard that video content is a big deal – but what you may not realize is just how influential video can be, and where it’s most effective. Storytelling within marketing is certainly nothing new. The concept – to create compelling stories...
October 25, 2018
Hello Vaya!
Last Thursday night we joined in the festivities as Cassava Smartech Zimbabwe CEO Eddie Chibi, unveiled the much anticipated new easy ride lift service – VAYA Africa. The latest brain-child of Cassava On Demand Services, a division of Cassava Smartech Zimbabwe – the service provides...
October 24, 2018
The Adventures of Dicomm McCann at Google, FB, Twitter and Linkedin
On the 22nd of October the Dicomm McCann and Total Media team left for what we anticipated to be the exploratory tour of a lifetime. As an agency, we strive to keep abreast of all the latest innovations in the market and provide the latest...
July 10, 2018
Celebrating 20 years of inspiration: The Econet Story
Today, Dicomm McCann joins the Econet Wireless family as it celebrates 20 years of operations. It seems like yesterday when the first call was made on the Econet network on 10 July 1998 yet two decades have already passed. From the very first campaign...
July 6, 2018
Thundering At Once With The Smoke In Vic Falls
Gathered at the Kingdom Hotel, thousands of individuals in one place, filled with adrenaline, shoe laces tightened up and hearts pounding fast. Moments later, gunshots fired in the air and echoes of joy loud enough to lift the head of the impala grazing in the...
May 12, 2018
Dicomm develops Chatbot for Shield Chelsea promotion
After Unilever signed a partnership with the Chelsea Football club, there was a task to activate and rollout the North-star promotion in African markets. Zimbabwe was part of the African countries selected. With that, client sought to engage with the target market and give consumers...
May 3, 2018
Dicomm introduces podcasts to Seedco
One chilly winters morning, the digital team huddled together for their weekly creative session, no distractions, just the team, their minds and their voices. The conversations began, centered around bringing in new, creatively effective digital services for our clients. After about 15 minutes of conversing,...
April 12, 2018
Passion precedes recognition and awards: Dicomm McCann wins big
As an agency, we have never actively or consciously done work with the intention of winning awards but rather, true to our mantra, our goal has always been to help brands play a meaningful role in people’s lives. Last year we had the pleasure of...
March 27, 2018
The power of human insight
I was having dinner with friends the other evening, and one of the guests made a familiar statement. “I am not influenced by advertising,” she said. For those of us in marketing, this is a familiar thing to hear. I often respond by pointing out...
January 20, 2018
Social Media in Zimbabwe’s “open for business” environment
The change in Zimbabwe’s presidency has seen change in many parts of Zimbabwe’s social fabric. The general behavior of society has been transformed along with transformation in government. Freedom of speech is one of the areas that have witnessed significant change, especially on social media....